Without posts there is absolutely NOTHING your audience can do to engage with you and you will NOT grow. If the answer to any of these is “ Yes”, then I immediately recommend, “forget the ‘look’ and focus on consistency.” Publishing posts on a consistent basis is the number one priority for any small business owner on any social media platform. Has a focus on achieving a certain look or grid pattern ever stopped you from publishing a post?Īre you able to consistently post at least 3 times a week without feeling overwhelmed to the point where you hate creating content? There are a few big questions I like to ask when I get asked about a grid’s look and pattern.ĭo you struggle to find content ideas for your social media channels? I’ve been asked this question a lot from clients and followers, ‘does it really matter if my grid looks curated?’ While this is the question I often hear, when I boil down to the heart of the matter the real question they are asking is, ‘Is it worth my time to figure out how to make my Instagram grid look nice?’ And my answer to that question is something really annoying, ‘it depends.’ On the flip side, if a grid is chaotic and busy, your eye gets lost in the ‘mess’, probably tunes out after one or two scrolls, hits the back button and that account loses a possible new follower. If the grid is appealing you are more likely to scroll through and click on more posts.
You probably already had an idea this was the answer because when you check out new accounts on Instagram the ones you find most appealing are the ‘prettiest’.
The short answer is YES, it absolutely makes a difference.
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